AI Virtual Try-On
Your shoppers, in the fit.
On your storefront, in seconds.
A shopper uploads a photo and sees themselves wearing the garment — true to its fit, fabric, and colour. It drops onto any product page, matches your brand automatically, and asks for consent before it ever touches a photo. The fit is rendered by advanced AI on Google Cloud.
Live in production on Google Cloud · Available on the GCP Marketplace
By
Your photo
GeneratedSeamless Halter Vest
£28.00
How it works
From photo to fit in seconds.
No app to download, no studio shoot, no friction. Your shopper sees themselves in the product right where they're deciding to buy.
They upload a photo.
A shopper adds a photo or opens their camera, right on the product page. Nothing to install, no account to create.
AI renders the fit.
Seconds later they're wearing the exact garment — true to its cut, fabric, and colour.
They buy with confidence.
Seeing it on themselves turns hesitation into a decision — and a far more informed one.
Why teams choose it
Everything to launch. Nothing to maintain.
Easy to launch, invisible by default to your brand, private by design, and a transparent AI pipeline underneath — a premium fitting-room moment with no rebuild and nothing for your team to maintain.
Live in days, not quarters.
One lightweight snippet and you're live — no rebuild, no heavy lift for your engineers. Your team drops it in; we host, run, and scale it for you.
It looks like you built it.
Every colour, font, and shape adapts to your storefront, rendered in its own isolated layer so nothing clashes. It reads as part of your site, never a third-party popup.
Consent before the camera.
Nothing is processed or stored until your shopper agrees — consent stays under your control, and there is no tracking without explicit permission.
A pipeline, not a black box.
A composable Vertex AI pipeline selects the best image, extracts a clean flat-lay, describes the garment, generates the try-on, and scores the result — retrying until it is right.
The pipeline
Five steps from product photo to a believable fit.
Each stage runs once per product and is reused, so try-ons stay fast, consistent, and cost-efficient across every shopper.
Best-image selection
AI picks the cleanest product shot from your product page.
Garment flat-lay
Removes the model, leaving the garment isolated on white.
Garment description
Writes a precise description, enriched with your product details.
Generation
Google's latest generative image AI renders the shopper wearing the garment.
Quality scoring
Self-improving — it scores every result against the inputs and refines the fit until it's right.
Tuned to each retailer — stages can be turned on or off to fit your catalogue.
How the AI worksOn brand
Invisible by default. Unmistakably yours.
Match your brand in minutes — colours, fonts, corners — or hand us the details and we'll dial it in. The widget fades to zero so it reads as part of your storefront, never a third-party popup.
- Every colour, font, and corner radius bends to your brand.
- Lives inside your design system, not bolted on top of it.
- Renders in its own isolated layer, so your styles and ours never collide.
- Looks native from day one — no design debt, no third-party-popup feel.
Your default
Rounded to match
Outlined to match
Same component. Three storefronts.
Privacy
Trust is the feature shoppers notice first.
Consent is yours to control: your cookie banner is the single source of truth, and photo processing and storage stay gated behind explicit permission.
Processing turns on only after your shopper agrees — you hold the switch.
No tracking without permission. Nothing is generated or stored until consent is granted.
The experience links to your own privacy policy and speaks in your voice.
A professional, transparent experience at every step — built to earn trust before it asks for a photo.
In production
Live with leading fashion & apparel retailers.
Running in production on Google Cloud, distributed through the GCP Marketplace, and backed by THG Ingenuity's commerce platform.
Put your shoppers in the fit.
See it on your own products, or talk to us about a tailored rollout for your storefront.
Available on the Google Cloud Marketplace